HYUNDAI ASSURANCE EVOLVES TO FEATURE ALL-NEW GUARANTEED TRADE-IN VALUE FOUNTAIN VALLEY, Calif., 04/20/2011

Renewing its industry-leading focus on consumer protection, Hyundai today announced the introduction of the all-new Hyundai Assurance Trade-in Value Guarantee. The Guarantee is a direct result of Hyundai's sensitivity to consumer preferences and is made possible by the strength of Hyundai's residual values, now among the highest in the industry.

This newest addition to the Assurance suite of programs eliminates concern about depreciation by giving Hyundai owners a guaranteed value for their vehicle in months 24 through 48 of ownership. The program will be applied to all new vehicles purchased on or after May 1, 2011 at no additional cost to consumers. Because of the exceptional quality of its vehicles, Hyundai offers more car for the money now, and more money for the car later, under this guaranteed trade-in program.

All Hyundai vehicles sold in the U.S. are covered by the complimentary Hyundai Assurance program, which currently includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile power train warranty, five years of complimentary Roadside Assistance and now Trade-in Value Guarantee.

"Hyundai Assurance is a partnership with our owners in their purchase of a vehicle," said John Krafcik, president and CEO, Hyundai Motor America. "Depreciation is the single highest cost of car ownership.  While Hyundai's depreciation is now among the lowest in the industry, Assurance will remove many of the barriers and concerns about vehicle ownership.  Through Assurance, we share in our owners' investment, and the Trade-in Value benefit extends this partnership from the initial purchase all the way through what we hope will be the consumer's next purchase of another Hyundai."

 

Hyundai Assurance Trade-in Value Guarantee is valid for all new cars sold through participating U.S. Hyundai dealerships.

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