If you’re a true Hyundai enthusiast or spend time perusing automotive websites and publications, you’ve probably heard about a vehicle known as the 2021 Hyundai Bayon. You might have also noticed that information and marketing is scarce regarding this vehicle, which is pretty strange, so what exactly is it? Unfortunately, it’s not a vehicle that will be available in the U.S., but rather the new entry-level crossover across the pond in Europe, where they don’t have the Hyundai Venue.
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“Hyundai is strongly established in the European SUV market already, in terms of our model range as well as our sales success. By launching a new, additional B-segment model as the entry point into our SUV line-up, we see a great opportunity to cover European customers’ demand even better and to increase our offering in a highly popular segment.”
– Andreas-Christoph Hofmann, Vice President of Marketing & Product, Hyundai Motor Europe HQ
What is the Hyundai Bayon?
As mentioned in the quote above, the Hyundai Bayon is the newest SUV available on the brand’s European lineup. It’s the new entry-level crossover, slated right beneath the Hyundai Kona, which is where the Venue rests on our lineup here in North America. The Hyundai Bayon is a subcompact crossover just like the Kona though, whereas the Hyundai Venue belongs to the smaller mini-crossover segment. Very little information or even images have been released, so we don’t know much beyond this.
The all-new Hyundai #Bayon is here! The B-segment crossover SUV will join our SUV line-up in the first half of 2021!— Hyundai Europe (@HyundaiEurope) November 25, 2020
Read more in the press release: https://t.co/qiWIV1qSip pic.twitter.com/nbJc8E4MRG
We do feel pretty confident that the Bayon won’t be making the jump here to the U.S. or North America. Hyundai North America is focusing its attention on expanding the brand’s electric and N Division offerings, so we’re not sure another new subcompact crossover is in the cards. As soon as we hear anything differently, though, we’ll fill you in right here on our blog. So, as always, check back often for updates!