Hyundai Motor Group DAL-e Robot Arms Up

What is the Hyundai Motor Group’s DAL-e?

Hyundai has been committing itself to being much more than just an automotive company over the past few years. They’re spreading their hands to a lot of different cookie jars, such as aircraft and even robotics. With the current state of the world, Hyundai decided to focus on a robotic project that would make it easier to create contact-free customer experiences in the brand’s showrooms. That’s why Hyundai Motor Group introduced DAL-e yesterday.

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“The DAL-e is a next-generation service platform that can offer automated customer services anytime. It is expected to become a messenger capable of delivering consistent messages to customers in a more intimate and personal way than conventional robots. With continuous updates and improvements, the DAL-e will provide fresh, pleasant experiences to our valued customers in a contact-free environment. Our objective is to enable the DAL-e to engage in a smooth and entertaining communication with customers and present valuable services to them.”

– Dong Jin Hyun, Vice President & Head of the Robotics Lab, Hyundai Motor Group

Advanced Humanoid Robot

While DAL-e is a long way off from being widespread, its pilot program has commenced in Seoul, South Korea. Hyundai Motor Group plans to expand it to other showrooms both for Hyundai and Kia dealerships, as well as similar fields where interactions with customers are a necessity every day. The robot will be able to communicate with customers and carry out dialogue by responding both to verbal communication as well as inputs through its touchscreen torso.

Hyundai Motor Group DAL-e Robot Touchscreen Interface
Hyundai Motor Group DAL-e Robot Base

We’re excited to see how this plays out and if DAL-e will make it to showrooms in North America. One cool feature Hyundai already announced is that the robot will be able to recognize if a customer enters a showroom without a mask on and will advise them to wear one. We’ll keep you updated on the status of DAL-e and its future as we learn more.